Archives: Timeline Stories

After 9 years being the exclusive retailer of Ironmaster equipment in the UK, we evolve from Valley Fitness to IronmasterUK.

This year saw Valley Fitness having fun by providing fitness caricatures to as many of our stand visitors as possible.

Sponsoring the Back to Basics demo and seminar area. 100m2 of equipment, seating and stage saw hundreds of visitors trying Ironmaster equipment and taking advice on training and nutrition from some of the best in the industry. The Ironmaster superhero also kept things lighthearted!

Customers kept asking for a half rack, so the IM1500 was born. Designed and built for home use, but works very well in commercial environments due to it’s heavy duty construction.

Ironmaster’s infamy for high quality and meticulously engineered strength training equipment created an urgent need for expansion of Ironmaster HQ. The move game Ironmaster a huge warehouse space, offices and showroom. If you ever pass through Monroe, go say hi – visitors are always welcome.

Weran a world record competition over these exhibitions for the most amount of weight dumbbell curled in one minute – an unbelievable 988kg was curled by Team Grenade athlete, James St Leger!

Perfect for home and studio gyms with limited space as the Cable Tower is on wheels and can be easily moved and stored out the way. Upper and lower pulley cables and the option to use standard or Olympic plates or even Quick-Lock Dumbbells make this an extremely versatile piece of kit.

Ironmaster equipment is built to last, which made it the ideal choice for use by active service personnel at a US military base in Afghanistan.

After regular requests, the Quick-Lock Kettlebell was designed, extensively tested and produced to use the Quick-Lock Dumbbell weight plates and screws, and to be ergonomically perfect for one or two handed use.

Valley Fitness set up to bring the hugely popular US brand Ironmaster to the UK and Europe.